Getting Advertisers Online

Many publishers claim to have difficulty getting their advertisers to move to online advertising. As much as I refute this difficulty, since Google and Yahoo! and others seem to make billions from this issue, I have to try and work with my clients. Persuade them to use different approaches, after-all, the web is not print.

One of my orginal clients, The County Courier, has agreed to launch a portal website that will feature a community events calendar for Northwestern Vermont, a dedicated real estate listings section for homes and properties for sale, and a complete local online business directory. The Courier has also allowed my company to manage and negotiate selling of advertisements and listings on their websites and directories.

The latter has enabled several changes to take place. No longer with the Courier websites simply sell static or animated gif ads. Nor will it be limited to simple business listings. I AM Presentations will be offering many versatile packages available to County Courier customers and ad clients.

For instance, at $50 a month a small company can get a templated website with hosting, 5 email accounts, and a listing on iamVermont.com and NorthWestVermont.com. They will also receive a static/animated gif ad on the Courier's website. The advantages of this package is it can target small businesses with existing websites that want to reduce hosting costs and gain online marketing exposure. As well as target clients that do not have a website currently.

More to come on this great new relationship, and breaking the web advertising borders...